Cultural, Behavioural and Media Insights Centre (CUBE)

The Cultural, Behavioural and Media Insights Centre (CUBE) researches and develops influencing through information in an era where citizens’ perceptions and attitudes as well as the phenomena of a digitalising media society, such as the spread of misinformation, disinformation and polarised information, have a significant impact on their health and wellbeing.

The Cultural, Behavioural and Media Insights Centre (CUBE):

researches wellbeing and health promotion and the relevant policies
researches the impacts of the media environment on building and disseminating perceptions related to health and wellbeing
produces data and understanding of factors affecting people’s behaviour, perceptions and activities
develops and monitors more effective and sustainable measures to promote health and wellbeing
provides special behavioural and cultural-social competence for health studies
monitors and promotes the effectiveness of research-based information and communications.

The goal is to improve our understanding of different social factors that affect people’s behaviour. Research-based information is used to promote choices that support wellbeing and health in different population groups and to promote the relevant research-based decision-making.

The Cultural, Behavioural and Media Insights Centre (CUBE) operates under THL’s communications and influencing unit and acts as a horizontal partner in THL’s expert and research work.

CUBE is extensively networked and actively engages in cooperation with both Finnish and international partners.