Final seminar

The final seminar of the Gender Matters? project: Gender Matters!

Date and time: Wednesday 7 October 2020, from 10.00 to 16.00 (EEST/UTC+3)
Place: online

The international final seminar of the Gender matters? project was organised as part of the Gender Equality Days held on 7–8 October 2020. The project’s final seminar on 7 October was aimed at international and national audiences, particularly political decision-makers, journalists and communications professionals as well as gender equality specialists. The seminar was held in English.

The second day of the Gender Equality Days on 8 October was aimed at national gender equality specialists. This event was held in Finnish.

More detailed information about practical matters can be found on the Gender Equality Days webpage.
Gender Equality Days webpage

Programme

10.00 Opening and welcome

Thomas Blomqvist, Minister for Nordic Cooperation and Equality, Finland
Mia Nykopp, Director of Administration and Finance, Finnish Institute for Health and Welfare

Greetings from the European Commission: EU Gender Equality Strategy 2020-2025
Irena Moozova, Director for Equality, European Commission

Results of the project Gender Matters?
Project Manager Mia Teräsaho and Project Coordinator Sonja Soronen, Gender Matters?, Finnish Institute for Health and Welfare

11.00 Break

11.15 Keynote 1: Gender matters in political decision-making: Lessons and good practices from Finland and Europe
Johanna Kantola, Professor, Tampere University

Gender equality from principal to practice – an EU perspective
Sirpa Pietikäinen, Member of the European Parliament

12.15 Break

13.15 Keynote 2: A periscopic perspective - introducing representation work, tools and best practices in European media
Mette Mut Andreasen, Project Manager of PLURALISTERNE, MA in Media Studies and co-initiator of The Periscope Project and Silja Thøgersen, Journalist and co-initiator of The Periscope Project

Images that change the world: challenging gender stereotypes and excluding norms with photography
Tomas Gunnarsson, Journalist and Gender photographer

50:50 project: Seeking gender balance in news
Heikki Valkama, Journalist, Yle News

Recognising and addressing bias and norms in communications
Nitin Sood, Non-Discrimination Officer, City of Helsinki

14.30 Break

14.45 Panel discussion: Gender matters in the future!
Antti Rinne, First Deputy Speaker of the Parliament of Finland
Maria Pettersson, Editor-in-chief of Journalisti
Sara Salmani, Diversity & Inclusion Specialist

15.45 Closing remarks
Tanja Auvinen, Director, Gender Equality Unit, Ministry of Social Affairs and Health in Finland

The event was hosted by the author, actor and former Member of Parliament Jani Toivola.

The tag used for the event on social media was #gendermatters.