Tobacco statistics 2024

Daily use of nicotine pouches has become more common

In general, daily smoking among Finns has decreased. However, especially the use of nicotine pouches has become more common among youths and adults.

In 2024, 9 per cent of Finnish women aged 20–64 and 11 per cent of men smoked daily. 2 per cent of women and 8 per cent of men of this age group used nicotine pouches daily. In 2022, the corresponding numbers were less than 1 per cent and 3 per cent.

6 per cent of women and 9 per cent of men of retirement age (65–84) smoked daily in 2024. The use of nicotine pouches is in people over 64 years of age is very little.

In 2025, 2 per cent of youths (aged 14–20) smoked daily. Daily smoking among youths has continued to decrease. A larger portion of students in vocational institutions smoked daily than of students in general upper secondary schools. (Figures 2 and 3a–b.) The use of nicotine pouches increased considerably from 2023. In 2025, 9 per cent of boys and 4 to 5 per cent of girls in basic education and general upper secondary schools used them daily. Use was the most common among boys (24%) and girls (15%) in vocational institutions. Daily use of e-cigarettes now only continued to grow among girls studying for a vocational profession.

For higher education students, the daily use of nicotine pouches is more common than smoking: a total of 9 per cent of them used nicotine pouches daily in 2024. For those studying at universities of applied sciences, daily use of nicotine pouches (women 7%, men 18%) was more common than for those studying at universities (women 3%, men 9%).

Download the statistical report (in Finnish)